Real Estate Social Media Case Study. $3 Million Revenue
Partner with the award-winning marketing agency
3,569 
TOTAL LEADS
$2.80
COST PER LEAD (CPL)
$3M
REVENUE IN JUST 8 WEEKS!
$10K
BUDGET
Real estate company sought to expand their sales through Facebook Ads. The CEO contacted us due to our positive track record with real estate clients in Toronto. His goal was to enhance market penetration.
The Challenge
Since the inception of our collaboration, we identified key growth areas:
- Launching Facebook Ads to attract new clients.
Budget: $10,000
What Was Done
Developed an Advertising Strategy
Previously, the main traffic and source of new leads came from SEO, but the previous company could not keep on track, so the CEO decided to add a new channel of traffic- Facebook. Our task was to compensate for this lost traffic using Facebook Ads as effectively as possible. We devised a media plan and tested several hypotheses on audience segmentation, including first time home buyers, nearby office workers, and LAL.
Segmented Audiences and Created Targeted Ads
We categorized ad campaigns by target audience segments. Each segment was approached differently, with unique copywriting and ad layouts.
Analyzed and Optimized the Ads
We monitored ad effectiveness using both Facebook Ads Manager and Google Analytics. Each ad featured unique links with UTM tags to identify which were most successful in terms of generating leads.
Created a Communication Strategy
For structural project management, we maintain a detailed spreadsheet that offers the client a comprehensive view of all project facets, including promotion strategies, technical settings, ad texts, and creatives. This transparency allows the client to easily understand the ongoing adjustments to their advertising campaigns.
Continuous Monitoring of Visitor Behavior on Landing Pages
For structural project management, we maintain a detailed spreadsheet that offers the client a comprehensive view of all project facets, including promotion strategies, technical settings, ad texts, and creatives. This transparency allows the client to easily understand the ongoing adjustments to their advertising campaigns.
Results
- Advertising Revenue: More than $3,000,000 (CliqCliq was the sole traffic contractor. All revenue was generated from investments in Facebook Ads).
- Advertising Period: February 15, 2023, to April 12, 2023
- Effective Scaling: Gradually increased the Facebook advertising budget from $100/day to $300/day.
- Total Advertising Costs: Approximately $9,706.09
Anton Kovalchuk
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